Baked

Potato

Baked Potato Studio is the work of Erica Lakata, a designer from Texas 🤠

She's helped clients big and small generate millions in revenue through web and product design, branding, and so much more.

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Previously, she was Lead Designer for Marie Forleo and led numerous projects. She was involved in all phases of work including user research, branding, wireframes, prototyping, and visual design.

PS: she’s also a bit of an a11y (accessibility) nerd 🤓
howdy, it's nice to meet you đź‘‹
howdy, it's nice to meet you đź‘‹
howdy, it's nice to meet you đź‘‹
"Erica is the most talented designer working today. Creative, collaborative and fun to be around? She's the total package...the most talented b*tch in the world."
Marian Schembari, author of A Little Less Broken.
Marian Schembari
Author of A Little Less Broken

Services

  • Web Design
  • Branding
  • UX Design
  • Interface Design
  • Product Design
  • Acessbility (a11y)

Work

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    Dream Club

    Branding and stragegy for Marie Forleo's new, exclusive membership community, Dream Club.

    • Branding
    • Product Design
    • Web Design
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    Fun, bright colored graphic for Marian Schembari's new branding and website.
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    Marian Schembari

    Helping Marian Schembari, author of A Little Less Broken: How an Autism Diagnosis Finally Made Me Whole, stand out in the publishing industry.

    • Branding
    • Web Design
    • Motion
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    Be Kept Up

    Bringing a New England-based marketing agency to life.

    • Web Design
    • Email
    • Branding
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    View Project

    Time Genius

    Launching one of the leading time and productivity online programs.

    • Branding
    • Web Design
    • User Research
    • Product Design
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    Volleyballa

    Disruptive design for one of the fastest growing volleyball brands in the United States.

    • Branding
    • Product Design
    • Merrchandise
    • User Research
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    Everything is Figureoutable

    An epic book launch for the New York Times Bestseller.

    • Web Design
    • Motion
    • Merchandise
    • Branding
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    Wrekonize

    Project description goes here.

    • Merchandise
    • Illustration
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    View Project

    Illustration

    A collection of illustration, quote cards, and lettering work done over the years for various clients.

    • Illustration
    • Lettering

    • What Y'all Think

    Get in Touch

    "Working with Erica has been SO seamless. Her expertise, skill and execution is unparalleled and I’d highly recommend her to anyone!"

    Rachelle Saevil, founder and creative director of Sydney-based branding agency, Saevil Row.
    Rachelle Saevil

    Founder, Creative Director | Saevil Row

    "Erica is the most talented designer working today. Creative, collaborative and fun to be around? She's the total package...the most talented b*tch in the world."

    Marian Schembari, author of A Little Less Broken.
    Marian Schembari

    Author of A Little Less Broken

    "NEXT. LEVEL... The few things you've done already have helped the business look super professional."

    Josh Kopac, founder and CEO of Be Kept Up Digital Agency.
    Josh K.

    Founder and CEO of BKU Digital Agency

    "Erica's attention to detail, especially when it comes to user research, is unmatched. She really took the time to understand our customer base and deliver a product strategy that increased our numbers across the board."

    Lauren Leavitt, founder and CEO of Mirage.
    Lauren Leavitt

    Founder and CEO of Mirage

    "Erica's design expertise and professionalism is excellent. Equally, she does a great job keeping the collaborative process fun by bringing her sense of humor to the table. The team thoroughly enjoyed working with her."

    Chris E.

    Enterprise Account Executive, Sonar

    "We LOVE working with Erica on all of our projects. She always offers a unique perspective that creates quality results."

    Ariel L., VP of Project Management at SGCE, Inc.
    Ariel L.

    VP of Project Mangement, SCGE, Inc.

    "Not only is Erica an excellent designer, she also has the personality you'll want to work with again and again."

    Kendall H., attorney.
    Kendall H.

    Attorney

    "The quality and efficiency Erica brought to the table was dope. She helped my team and I go from start-to-launch, even going above and beyond to provide marketing strategies we could implement in the future. I've already recommended her to a ton of other folks in the industry!"

    Brent Ferguson, DJ & producer.
    Brent Ferguson

    DJ & Producer

    Let's Work Together!

    Erica enjoys working with clients across the globe to build bold, strategic products. Whether launching a start-up or scaling an established business, fill out more deatils about your project here so we can get the potato bakin'.

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    Erica enjoys working with clients across the globe to build bold, strategic products. Whether launching a start-up or scaling an established business, fill out more deatils about your project here so we can get the potato bakin'.