Baked Potato Studio is the work of Erica Lakata, a Product Designer from Texas.
She has a proven track record helping clients big and small generate millions in revenue through web & app design, branding, and so much more.
Previously, she was Lead Designer at Marie Forleo, where she progessively led high-impact user experience design across flagship and net-new digital programs and e-learning platforms. She was involved from initial strategy through launch (0 → 1) — spanning user research, branding and identity, UX architecture, prototyping, scalable design systems, and visual design.
Services
- Product Design
- AI Product Design
- UX/UI
- App Design
- Design Systems
- Web Design
- Branding & Identity
- Interaction Design
- User Research
- Accessibility (a11y)
Work
AI-powered thinking companion app that transforms complex principles from Charles Koch into real-time, guided decision-making for meaningful personal and professional growth.
AI enterprise student journey platform
Building a multi-channel AI student journey platform for one of the leading education technology companies in the United States.
Branding and strategy for Marie Forleo's new, exclusive membership community, Dream Club.
Helping Marian Schembari, author of A Little Less Broken: How an Autism Diagnosis Finally Made Me Whole, stand out in the publishing industry.
Bringing a New England-based marketing agency to life.
Launching one of the leading time and productivity online programs.
Disruptive design for one of the fastest growing volleyball brands in the United States.
An epic book launch for the New York Times Bestseller.
Creating fresh merchandise for American underground rapper and member of ¡Mayday!, Wrekonize.
A collection of illustration, social design, and lettering work done over the years for various clients.
What Y'all Think
"Working with Erica has been SO seamless. Her expertise, skill and execution is unparalleled and I’d highly recommend her to anyone!"
Founder, Creative Director | Saevil Row
What sets Erica apart is her ability to balance creativity with business goals. Every layout, visual choice, and interaction is intentional and optimized to support the end objective, whether that’s clarity, engagement, or conversion. She’s highly collaborative, thoughtful, and ego-free — always focused on getting to the strongest possible outcome. She welcomes feedback, iterates intelligently, and makes the process genuinely enjoyable.
Senior Copywriter & Content Strategist
"Erica is the most talented designer working today. Creative, collaborative and fun to be around? She's the total package...the most talented b*tch in the world."
Author of A Little Less Broken
"NEXT. LEVEL... The few things you've done already have helped the business look super professional."
Founder and CEO of BKU Digital Agency
"Erica's attention to detail, especially when it comes to user research, is unmatched. She really took the time to understand our customer base and deliver a product strategy that increased our numbers across the board."
Founder and CEO of Mirage
"Erica's design expertise and professionalism is excellent. Equally, she does a great job keeping the collaborative process fun by bringing her sense of humor to the table. The team thoroughly enjoyed working with her!"
Enterprise Account Executive, Sonar
"We LOVE working with Erica on all of our projects. She always offers a unique perspective that creates quality results."
VP of Project Mangement, SCGE, Inc.
"Not only is Erica an excellent designer, she also has the personality you'll want to work with again and again. She was able to translate our legal needs into easy, scalable tools used across our firm."
Attorney | L&L PLLC
"The quality and efficiency Erica brought to the table was dope. She helped my team and I go from start-to-launch, even going above and beyond to provide marketing strategies we could implement in the future. I've already recommended her to a ton of other folks in the industry!"
DJ & Producer
Let's Work Together!
Erica enjoys working with clients across the globe to build bold, strategic products. Whether launching a start-up or scaling an established business, fill out more deatils about your project here so we can get the potato bakin'.
Erica enjoys working with clients across the globe to build bold, strategic products. Whether launching a start-up or scaling an established business, fill out more deatils about your project here so we can get the potato bakin'.